Wear Love 2009
Fashion week: Trend. Prestige. Bizarre. Art. Labels. Love.
The thoughts are never ending when it comes to what women think as LG Fashion Week gears up. But what is it that stirs up the excitement among women as they search the net and wait in line for tickets to see their favourite designer’s latest work.
Is it because we want to support our local fashionistas like Sunny and Bidell? Is it because we get to see high fashion collide with afforadable threads?
Here are a few things that Gloss girls said they would love to see when it comes to their city's LG Fashion Week:
“It’d be great if local stylists (hair and/or fashion) could give 5 min one on ones.”
“We can drool over Dior all we want, but when we come across affordable pieces that are actually attainable for us gloss girls - that’s the best!”
”I would like to see outfits which can be taken off the runway and worn on the street, not the artsy over-the-top clothing which few, if any gloss girl would ever consider hanging in her closet, not to mention on her body! I’d also hope that given the state of the economy over the past year, we’d see that being fashionable can be affordable.”
“I’d like to see events that are attainable to the gloss girls – events that display fashion a gloss girl can actually afford and access!”
“I do think the fun, unattainable, bizarre side to fashion is still entertaining, but like the other girls. I love seeing good looks from affordable lines.”
Fashion Week: Fashionable. Attainable. Affordable. Personal.
What’s YOUR fashion week?
Monday, October 19, 2009
Thursday, October 15, 2009
Gloss Giving
With the fall season comes an influx of charity events that attract participants to walk, run, or bike, all in the name of a great cause. While a gloss girl will have many reasons that draw her to a meaningful cause, it is important for organizations to be in tune with what catches her attention and helps spread the word amongst her friends.
To market your organization to the gloss demographic you have to be in her space -- her online space that is. A day in the life of a busy gloss girl can be hectic. We have seen many charitable organizations develop websites that make it easy to raise money and participate in fundraising events. These websites provide one convenient venue for a gloss gal to sign up, customize her donation page and manage her sponsorships by inviting her networks to sponsor her online, and send thank you emails. Donors can view donations made by others and follow the participant’s progress towards their personal goal. This creates a transparent team atmosphere that will help drive donations.
Having a strong online presence also includes linking in with popular social networking sites. Successful non-profit organizations have developed a social media strategy to generate support, buzz, and of course, more funds. If a gloss girl has the ability to link her online donation page with her social networking sites, she can tap into her largest networks. Friends and family will be reminded of her participation and be more likely to donate, or even participate themselves, after seeing the link in a tweet, status update, or facebook profile page.
In summary, when targeting the gloss girl demographic you have to be where she is, and that is most likely online. Marketing your organization through an effective online strategy will drive awareness, support and most importantly in the case of a charity, donations.
When building marketing programs to meet our clients needs, the gloss team works very closely with Com.motion, the social media marketing division at Veritas. For more information about gloss, and how to amplify your online message through social-media-optimized websites, influencer relations and social networking, visit us at www.veritascanada.com.
To market your organization to the gloss demographic you have to be in her space -- her online space that is. A day in the life of a busy gloss girl can be hectic. We have seen many charitable organizations develop websites that make it easy to raise money and participate in fundraising events. These websites provide one convenient venue for a gloss gal to sign up, customize her donation page and manage her sponsorships by inviting her networks to sponsor her online, and send thank you emails. Donors can view donations made by others and follow the participant’s progress towards their personal goal. This creates a transparent team atmosphere that will help drive donations.
Having a strong online presence also includes linking in with popular social networking sites. Successful non-profit organizations have developed a social media strategy to generate support, buzz, and of course, more funds. If a gloss girl has the ability to link her online donation page with her social networking sites, she can tap into her largest networks. Friends and family will be reminded of her participation and be more likely to donate, or even participate themselves, after seeing the link in a tweet, status update, or facebook profile page.
In summary, when targeting the gloss girl demographic you have to be where she is, and that is most likely online. Marketing your organization through an effective online strategy will drive awareness, support and most importantly in the case of a charity, donations.
When building marketing programs to meet our clients needs, the gloss team works very closely with Com.motion, the social media marketing division at Veritas. For more information about gloss, and how to amplify your online message through social-media-optimized websites, influencer relations and social networking, visit us at www.veritascanada.com.
Thursday, September 10, 2009
Every Picture Tells A Story
Women and media alike are all a 'twitter about “the woman on page 194”, A.K.A Lizzi Miller, the gorgeous “plus size” model featured in the September issue of Glamour magazine. The image that has everyone talking features Lizzi sitting in the flesh with her stomach relaxed to reveal - a normal tummy! The response so far? Overwhelmingly positive!
Body image and the size debate is certainly not a new topic of discussion in the fashion industry and the media. But with the amount of feedback this photo is receiving, we wanted to pose a question to gloss girls – is this what you want to see?
One can argue that part of the allure of such magazines is the fantasy these spreads portray. Many young women aspire to look and dress like the women on these glossy pages – wind blown hair, gorgeous gams, draped in jewelry – all with a Tuscan sunset in the background...
So, does seeing a ‘real’ woman on the page take away from the fantasy? Will ‘skinnies’ always rule the runway in order to sell the products? Or will seeing “normal” women in ad campaigns and fashion spreads empower Jennifers and help create a brand that they can identify with? Do gloss girls prefer models they can relate to?
There are many companies who have jumped on the healthy body image bandwagon, the most prominent being the Dove Campaign for Real Beauty. Through this CSR move, we salute Dove for promoting a healthy message and integrating this into positive marketing campaigns that truly resonate with their target audience. Our team agrees, in order for gloss girls to buy into something, the message needs to be genuine, come off as sincere and cannot be just a one time deal.
If marketers pay attention to the positive feedback this single tummy shot is receiving, perhaps average sized women will become more prominent in campaigns. It will be interesting to see if Glamour (and other women’s magazines for the matter) continues to feature ‘real’ women throughout their pages – especially alongside their petite counterparts and not in separate dedicated sections.
The Kate Winslets, Beyonces and other Jennifers (i.e. Lopez, Hudson) of the world are known for embracing their bodies and encouraging young women to maintain a healthy body image. As Lizzie points out on The Today Show, size two may be normal for some, and so might size 12 - it’s whatever works for you. There’s no denying that Lizzi is stunning (wobbly bits and all). She is healthy, looks great and radiates confidence. We can all agree this is something all gloss girls should aspire to be – and perhaps one of the main points marketers should keep in mind when speaking to this target demo.
Body image and the size debate is certainly not a new topic of discussion in the fashion industry and the media. But with the amount of feedback this photo is receiving, we wanted to pose a question to gloss girls – is this what you want to see?
One can argue that part of the allure of such magazines is the fantasy these spreads portray. Many young women aspire to look and dress like the women on these glossy pages – wind blown hair, gorgeous gams, draped in jewelry – all with a Tuscan sunset in the background...
So, does seeing a ‘real’ woman on the page take away from the fantasy? Will ‘skinnies’ always rule the runway in order to sell the products? Or will seeing “normal” women in ad campaigns and fashion spreads empower Jennifers and help create a brand that they can identify with? Do gloss girls prefer models they can relate to?
There are many companies who have jumped on the healthy body image bandwagon, the most prominent being the Dove Campaign for Real Beauty. Through this CSR move, we salute Dove for promoting a healthy message and integrating this into positive marketing campaigns that truly resonate with their target audience. Our team agrees, in order for gloss girls to buy into something, the message needs to be genuine, come off as sincere and cannot be just a one time deal.
If marketers pay attention to the positive feedback this single tummy shot is receiving, perhaps average sized women will become more prominent in campaigns. It will be interesting to see if Glamour (and other women’s magazines for the matter) continues to feature ‘real’ women throughout their pages – especially alongside their petite counterparts and not in separate dedicated sections.
The Kate Winslets, Beyonces and other Jennifers (i.e. Lopez, Hudson) of the world are known for embracing their bodies and encouraging young women to maintain a healthy body image. As Lizzie points out on The Today Show, size two may be normal for some, and so might size 12 - it’s whatever works for you. There’s no denying that Lizzi is stunning (wobbly bits and all). She is healthy, looks great and radiates confidence. We can all agree this is something all gloss girls should aspire to be – and perhaps one of the main points marketers should keep in mind when speaking to this target demo.
Friday, August 21, 2009
The Rules of Attraction
As I finish my internship here at Veritas I’m reminded of the months of researching it took to find the perfect workplace; gloss girls never settle for second best and looking for a job is no different. It takes research, energy and a lot of determination for Jennifer to find the perfect workplace. Here are some things organizations should keep in mind when trying to woo Jennifer:
1. We judge by the cover. When looking for the right fit, most gloss girls check out a company’s website first. Though the old saying goes, “don’t judge a book by its cover” we are all guilty of it. A well developed and innovated website can make all the difference in attracting a gloss girl.
2. The vibe. To Jennifer, the “culture” of a work place is very important – and that should be reflected in your very first meeting with her. Something as simple as introductions to members of your team can make a huge difference to her. She wants to feel at home and be assured that your organization is truly “the one”.
3. The grapevine. Hearing positive feedback from friends, clients, and previous or current employees makes all the difference. Pay particular attention to the online space – that’s where Jennifer gathers a lot of her info. Your organization should have an active presence on networks like Twitter and Facebook.
So gloss girls, what attracts you to an organization?
1. We judge by the cover. When looking for the right fit, most gloss girls check out a company’s website first. Though the old saying goes, “don’t judge a book by its cover” we are all guilty of it. A well developed and innovated website can make all the difference in attracting a gloss girl.
2. The vibe. To Jennifer, the “culture” of a work place is very important – and that should be reflected in your very first meeting with her. Something as simple as introductions to members of your team can make a huge difference to her. She wants to feel at home and be assured that your organization is truly “the one”.
3. The grapevine. Hearing positive feedback from friends, clients, and previous or current employees makes all the difference. Pay particular attention to the online space – that’s where Jennifer gathers a lot of her info. Your organization should have an active presence on networks like Twitter and Facebook.
So gloss girls, what attracts you to an organization?
Friday, August 7, 2009
Timeless or Time out
I want, I want, I want. Today the gloss girl lives in an era where, when she wants something, she wants it NOW. This means everything from her music to her wardrobe are always changing. We’re seeing a rise in affordable, but fashion forward clothing for the style savvy gloss girl. She wants to look high fashion without paying big bucks to do it.
Now, because of this gloss mindset, big name designers are pairing up with international clothing stores to fulfill this need. We’re already seeing designers like Stella McCartney joining forces with Baby Gap and Gap Kids, as well as the much anticipated collaboration between Jimmy Choo and H&M coming this fall.
However, not all designers are taking the plunge to join the ranks of major clothing conglomerates. Christian LaCroix recently announced the equivalent of bankruptcy in Paris. Many fans are asking why LaCroix went down while so many designers are managing to battle the recession, and maybe even turn a profit. The answer? The LaCroix brand was simply not prepared to adapt to the new economy. Though his fall line was loved by many, it lacked that timeless feel that a gloss girl is looking for when buying expensive clothing. Something’s gotta give. Either the brand must create timeless looks to allow women around to world to splurge once and wear endlessly, or create trendy, risky clothing at a much lower cost.
What can be learned from all this? In order to come out on top of the recession you’ve got to be timeless or inexpensive.
Now, because of this gloss mindset, big name designers are pairing up with international clothing stores to fulfill this need. We’re already seeing designers like Stella McCartney joining forces with Baby Gap and Gap Kids, as well as the much anticipated collaboration between Jimmy Choo and H&M coming this fall.
However, not all designers are taking the plunge to join the ranks of major clothing conglomerates. Christian LaCroix recently announced the equivalent of bankruptcy in Paris. Many fans are asking why LaCroix went down while so many designers are managing to battle the recession, and maybe even turn a profit. The answer? The LaCroix brand was simply not prepared to adapt to the new economy. Though his fall line was loved by many, it lacked that timeless feel that a gloss girl is looking for when buying expensive clothing. Something’s gotta give. Either the brand must create timeless looks to allow women around to world to splurge once and wear endlessly, or create trendy, risky clothing at a much lower cost.
What can be learned from all this? In order to come out on top of the recession you’ve got to be timeless or inexpensive.
Something Old Something New…
As August starts and we reach the height of all things summer, there is another season in full swing, lingering in the background, and that’s wedding season. In line with the popular You Tube video showcasing the dancing wedding party, it is interesting to note what exactly gloss girls are doing differently when it comes to non-conventional weddings. For starters, when it comes to wedding gifts, there is trend to stray away from traditional registries at kitchen and home stores. By the time the big day comes around, a lot of gloss girls are already moved in with their partner and are living a financially independent lifestyle. This allows room for gloss brides to ask for something different – a registry at Mountain Equipment Co-Op, for example! Another fresh idea, which comes courtesy of one of our new clients, Plan Canada, is to give a Gift of Hope in the name of the newlywed couple. Whatever the gift, marketers should take note that not all gloss brides are receiving toasters on their wedding day.
We’re also seeing that new trends can be seen in old traditions. Cupcakes are replacing wedding cakes, brothers are standing as bridesmaids, and the ‘something blue’ can be the actual dress. gloss girls are open to taking old traditions and making them their own.
Finally, one cannot forget the budget. These days, whether due to the economy or simply saving cash, gloss brides are scaling back on the size and scope of their weddings. Renting a dress, having friends take photos, or running off to a deserted beach are all ways gloss brides are finding new ways to cut costs. Weddings these days come in all shapes and sizes but what is important for marketers to note is that there is room for new ideas. If you are creative you will be surprised what catches a girl’s attention for her big day.
By: Cayley Kochel
We’re also seeing that new trends can be seen in old traditions. Cupcakes are replacing wedding cakes, brothers are standing as bridesmaids, and the ‘something blue’ can be the actual dress. gloss girls are open to taking old traditions and making them their own.
Finally, one cannot forget the budget. These days, whether due to the economy or simply saving cash, gloss brides are scaling back on the size and scope of their weddings. Renting a dress, having friends take photos, or running off to a deserted beach are all ways gloss brides are finding new ways to cut costs. Weddings these days come in all shapes and sizes but what is important for marketers to note is that there is room for new ideas. If you are creative you will be surprised what catches a girl’s attention for her big day.
By: Cayley Kochel
Monday, July 27, 2009
New Generation of Gloss Girls
With over 8,000,000 views, this video proves that gloss girls aren't as conventional as their mothers before them!
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