Going green is not enough this Earth Day

Jake Greene presents an interesting angle on promoting yourself as environmentally conscious in his Brazen Careerist post “Green is the new Goth”. In his article, Jake writes, “Everybody’s going green, which means that your desire to help the planet no longer sets you apart from other candidates in the job market. It is admirable, but not memorable.”

While Jake focuses specifically on being successful in today’s tough job market, his message about effective green messaging translates to brand marketing. In honour of Earth Day, we all want to be conscious of our consumption, clean up a little more, and be a little kinder to the earth, but simply saying that we are “going green” will no longer set your brand apart from the rest. What’s required now is a meaningful product or service that inspires Jennifer to contribute to real change.

For Earth Day, I’ll be doing my part by being more conscious of what I’m recycling and making a better effort to recycle more. What’s your Earth Day plan?