Last week Season 3 of Canada’s Next Top Model culminated with a fierce runway show between finalists Meghan Waller and Lindsay Wellier at Toronto’s historic Distillery District.
Toronto’s key influencers in the arts and fashion category gathered at the Boiler Room, a popular destination for photo shoots, weddings and events.
This wasn’t the only popular Toronto destination featured in the show. The girls stayed at the luxurious SOHO in the King West neighbourhood during their entire stay in Toronto. At least 2-3 shots of the hotel were placed in every episode showcasing the trendy boutique hotel to the max.
The PR girl in me couldn’t help but start thinking about the various partnerships formed this season between the production and various Toronto locations.
It’s important to note that show producers aren’t the only ones getting a deal out of the situation. For the SOHO, they have gained more exposure than most products/people see in a year. They may have given up the best suite in the house for a couple of months during filming periods but the exposure they received as a result is sure to contribute to their business. This also resonated with one of their target audiences: gloss girls. Though Jennifer may not be able to afford this type of hotel room, this is certainly a lifestyle some Jennifers aspire to.
All nightclubs, restaurants, photo shoot locations and of course the SOHO should be commended for their strategic product placement to a national Canadian audience.
Tuesday, July 21, 2009
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1 comments:
Oh man, great post! I've been thinking about this, too. I walk by the SOHO all the time, but only started to want to check it out for myself after finding out the CNTM girls were staying there. Also! That's where Perez Hilton was "assaulted" by will.i.am ; )
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