The Rules of Attraction

As I finish my internship here at Veritas I’m reminded of the months of researching it took to find the perfect workplace; gloss girls never settle for second best and looking for a job is no different. It takes research, energy and a lot of determination for Jennifer to find the perfect workplace. Here are some things organizations should keep in mind when trying to woo Jennifer:

1. We judge by the cover. When looking for the right fit, most gloss girls check out a company’s website first. Though the old saying goes, “don’t judge a book by its cover” we are all guilty of it. A well developed and innovated website can make all the difference in attracting a gloss girl.

2. The vibe. To Jennifer, the “culture” of a work place is very important – and that should be reflected in your very first meeting with her. Something as simple as introductions to members of your team can make a huge difference to her. She wants to feel at home and be assured that your organization is truly “the one”.

3. The grapevine. Hearing positive feedback from friends, clients, and previous or current employees makes all the difference. Pay particular attention to the online space – that’s where Jennifer gathers a lot of her info. Your organization should have an active presence on networks like Twitter and Facebook.

So gloss girls, what attracts you to an organization?