Wear Love 2009
Fashion week: Trend. Prestige. Bizarre. Art. Labels. Love.
The thoughts are never ending when it comes to what women think as LG Fashion Week gears up. But what is it that stirs up the excitement among women as they search the net and wait in line for tickets to see their favourite designer’s latest work.
Is it because we want to support our local fashionistas like Sunny and Bidell? Is it because we get to see high fashion collide with afforadable threads?
Here are a few things that Gloss girls said they would love to see when it comes to their city's LG Fashion Week:
“It’d be great if local stylists (hair and/or fashion) could give 5 min one on ones.”
“We can drool over Dior all we want, but when we come across affordable pieces that are actually attainable for us gloss girls - that’s the best!”
”I would like to see outfits which can be taken off the runway and worn on the street, not the artsy over-the-top clothing which few, if any gloss girl would ever consider hanging in her closet, not to mention on her body! I’d also hope that given the state of the economy over the past year, we’d see that being fashionable can be affordable.”
“I’d like to see events that are attainable to the gloss girls – events that display fashion a gloss girl can actually afford and access!”
“I do think the fun, unattainable, bizarre side to fashion is still entertaining, but like the other girls. I love seeing good looks from affordable lines.”
Fashion Week: Fashionable. Attainable. Affordable. Personal.
What’s YOUR fashion week?
Monday, October 19, 2009
Thursday, October 15, 2009
Gloss Giving
With the fall season comes an influx of charity events that attract participants to walk, run, or bike, all in the name of a great cause. While a gloss girl will have many reasons that draw her to a meaningful cause, it is important for organizations to be in tune with what catches her attention and helps spread the word amongst her friends.
To market your organization to the gloss demographic you have to be in her space -- her online space that is. A day in the life of a busy gloss girl can be hectic. We have seen many charitable organizations develop websites that make it easy to raise money and participate in fundraising events. These websites provide one convenient venue for a gloss gal to sign up, customize her donation page and manage her sponsorships by inviting her networks to sponsor her online, and send thank you emails. Donors can view donations made by others and follow the participant’s progress towards their personal goal. This creates a transparent team atmosphere that will help drive donations.
Having a strong online presence also includes linking in with popular social networking sites. Successful non-profit organizations have developed a social media strategy to generate support, buzz, and of course, more funds. If a gloss girl has the ability to link her online donation page with her social networking sites, she can tap into her largest networks. Friends and family will be reminded of her participation and be more likely to donate, or even participate themselves, after seeing the link in a tweet, status update, or facebook profile page.
In summary, when targeting the gloss girl demographic you have to be where she is, and that is most likely online. Marketing your organization through an effective online strategy will drive awareness, support and most importantly in the case of a charity, donations.
When building marketing programs to meet our clients needs, the gloss team works very closely with Com.motion, the social media marketing division at Veritas. For more information about gloss, and how to amplify your online message through social-media-optimized websites, influencer relations and social networking, visit us at www.veritascanada.com.
To market your organization to the gloss demographic you have to be in her space -- her online space that is. A day in the life of a busy gloss girl can be hectic. We have seen many charitable organizations develop websites that make it easy to raise money and participate in fundraising events. These websites provide one convenient venue for a gloss gal to sign up, customize her donation page and manage her sponsorships by inviting her networks to sponsor her online, and send thank you emails. Donors can view donations made by others and follow the participant’s progress towards their personal goal. This creates a transparent team atmosphere that will help drive donations.
Having a strong online presence also includes linking in with popular social networking sites. Successful non-profit organizations have developed a social media strategy to generate support, buzz, and of course, more funds. If a gloss girl has the ability to link her online donation page with her social networking sites, she can tap into her largest networks. Friends and family will be reminded of her participation and be more likely to donate, or even participate themselves, after seeing the link in a tweet, status update, or facebook profile page.
In summary, when targeting the gloss girl demographic you have to be where she is, and that is most likely online. Marketing your organization through an effective online strategy will drive awareness, support and most importantly in the case of a charity, donations.
When building marketing programs to meet our clients needs, the gloss team works very closely with Com.motion, the social media marketing division at Veritas. For more information about gloss, and how to amplify your online message through social-media-optimized websites, influencer relations and social networking, visit us at www.veritascanada.com.
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